Reddit has restructured its advertising ecosystem to enhance performance and clarity by introducing a more streamlined ad targeting model and launching an interactive ad format aimed at boosting user engagement. The new targeting framework divides options into Audience Controls and Audience Suggesti...
Facebook continues to dominate the global digital ecosystem in 2025, with over 3 billion monthly active users, making it the most widely used social platform despite the rise of TikTok and Instagram Reels. This unprecedented scale offers marketers massive reach across diverse demographics, especiall...
LinkedIn has introduced a comprehensive 55-page B2B branding guide in partnership with the Ehrenberg-Bass Institute, stressing that sustainable brand growth depends on strategic presence, prominence, and portfolio. Designed especially for B2B marketers including those in SaaS the guide urges brands ...
YouTube enters 2025 as a global powerhouse with over 2.5 billion monthly active users and 120 million daily viewers, cementing its status as both a top-tier search engine and a dominant social media platform. Its reach spans 85% of internet users, with especially deep penetration among Gen Z and Gen...
TikTok is redefining personalization with the launch of TikTok Manage Topics and TikTok AI Powered Keyword Filtering, two features that mark a major step forward in TikTok artificial intelligence. With TikTok AI Powered Keyword Filtering, users no longer need to manually enter each word they wish to...
Twitch creators can significantly expand their audience by transforming Twitch clips into polished, vertical TikTok videos using strategic editing techniques and the right tools. The process begins with downloading high-quality clips, then cropping and formatting them for TikTok's 9:16 ratio, ensuri...
TikTok creators looking to grow a real, targeted audience must focus on niche clarity, content strategy, and algorithm-savvy practices rather than random posting or fake followers. Success starts by identifying a specific micro-niche like "FPS gaming tips" or "beginner home workouts" and understandi...
Instagram Insights and content impressions play a crucial role in understanding your account’s performance and how widely your posts are being seen across the platform. Content impressions reflect the total number of times your posts, Stories, or Reels are viewed even if the same user watches multip...
Telegram has become a go-to platform for interactive communication, and knowing how to make a poll on Telegram is essential for boosting engagement, gathering opinions, or making group decisions. Whether you're using mobile or desktop, creating a poll is simple just select the poll option from the a...
YouTube is significantly enhancing its Shorts creation experience with a new timeline-based editor that brings powerful, intuitive editing tools directly into the app. This upgraded editor offers a unified workspace where creators can manage video clips, audio tracks, overlays, layers, and transitio...
TikTok has launched TikTok Sans, a custom typeface developed with Swiss foundry Grilli Type to solidify its visual identity and give creators a unified design language across the platform. This variable font offers flexibility through adjustable axes like weight, width, slant, and optical size, maki...
TikTok assigns every account a permanent User ID, a unique numerical identifier that serves as the invisible backbone of a user’s digital identity on the platform. Unlike usernames, which can be changed, the User ID remains constant and allows TikTok’s systems to track content, engagement, and activ...