YouTube offers its own personalized year-end reflection tool called YouTube Recap, designed to showcase each user's unique viewing habits rather than global platform trends. Released between late November and December, Recap transforms data like total watch time, favorite creators, top content categ...
Spotify in 2025 operates as a global audio powerhouse with 713 million monthly active users, including 281 million Premium subscribers and 446 million ad-supported users, reflecting a successful freemium model that balances reach and revenue. With availability in 180+ countries and a rapidly growing...
Twitch has cemented its status as a dominant force in live digital entertainment in 2025, boasting over 240 million monthly active users and approximately 35 million daily users who engage across gaming, esports, music, and talk-show content. Viewers watched more than 23 billion hours of content glo...
LinkedIn has cemented its role in 2025 as the world’s leading professional networking platform, with over 1.1 billion users globally and a deeply engaged, high-quality audience of educated professionals, managers, and decision-makers. No longer just a digital résumé hub, LinkedIn now serves as a pow...
Reddit has restructured its advertising ecosystem to enhance performance and clarity by introducing a more streamlined ad targeting model and launching an interactive ad format aimed at boosting user engagement. The new targeting framework divides options into Audience Controls and Audience Suggesti...
Facebook continues to dominate the global digital ecosystem in 2025, with over 3 billion monthly active users, making it the most widely used social platform despite the rise of TikTok and Instagram Reels. This unprecedented scale offers marketers massive reach across diverse demographics, especiall...
LinkedIn has introduced a comprehensive 55-page B2B branding guide in partnership with the Ehrenberg-Bass Institute, stressing that sustainable brand growth depends on strategic presence, prominence, and portfolio. Designed especially for B2B marketers including those in SaaS the guide urges brands ...
YouTube enters 2025 as a global powerhouse with over 2.5 billion monthly active users and 120 million daily viewers, cementing its status as both a top-tier search engine and a dominant social media platform. Its reach spans 85% of internet users, with especially deep penetration among Gen Z and Gen...
TikTok is redefining personalization with the launch of TikTok Manage Topics and TikTok AI Powered Keyword Filtering, two features that mark a major step forward in TikTok artificial intelligence. With TikTok AI Powered Keyword Filtering, users no longer need to manually enter each word they wish to...
Twitch creators can significantly expand their audience by transforming Twitch clips into polished, vertical TikTok videos using strategic editing techniques and the right tools. The process begins with downloading high-quality clips, then cropping and formatting them for TikTok's 9:16 ratio, ensuri...
TikTok creators looking to grow a real, targeted audience must focus on niche clarity, content strategy, and algorithm-savvy practices rather than random posting or fake followers. Success starts by identifying a specific micro-niche like "FPS gaming tips" or "beginner home workouts" and understandi...
Instagram Insights and content impressions play a crucial role in understanding your account’s performance and how widely your posts are being seen across the platform. Content impressions reflect the total number of times your posts, Stories, or Reels are viewed even if the same user watches multip...